As much as we adore the Ultas and Birchboxes of the world, we always find our way back to Sephora. Even as a beauty editor, with access to loads of goodies for the trying, I still find myself perusing the store when I'm out and about. There's just something about the black-and-white striped decor that pulls you in. The free samples and awesome return policy don't hurt, either. But the biggest draw is the retailer's always expanding selection of products. Just last year, the store added beloved brands like Herbivore Botanicals, Black Up, and Too Cool for School to its already impressive roster, and it doesn't have plans to slow down anytime soon. "We pride ourselves on being at the forefront of beauty trends and ensuring that we have all of the right brands and products our clients need to re-create for their individual expression," says Artemis Patrick, Sephora's senior vice president of merchandising. "With our New at Sephora platform, we’re bringing clients the hottest brands all year 'round. I'm so excited for our March launches for so many reasons, but mostly because the brands you'll find from New at Sephora each have something completely unique about them."
Ahead, we rounded up the latest and greatest launches we're excited about. Gird your loins (and your bank accounts), people — you're in for some salary-sucking treats.
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Targeted toward the millennial crowd, Estée Edit's latest products are designed with 18-to-33-year-olds in mind. But this highlighter is great for all generations, and is the perfect, soft complement to your contour job — once you've perfected it.
Estée Edit Beam Team, $50, available March 15 at Sephora.
This custom eyeshadow palette — created by Kendall Jenner — includes a range of matte, shimmer, and even glow-in-the-dark shades. We got exclusive scoop on the product (and an interview with Kendall), which you can read here.
Estée Edit Kendall Eyeshadow Palette, $48, available March 15 at Sephora.
Sleep away the damage from those harmful free radicals and wake up with newly energized skin thanks to this overnight mask.
Estée Edit Pink Peony Overnight Water Pack, $50, available March 15 at Sephora.
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The latest in Make Up For Ever’s Ultra HD lineup, this innovative concealer allows you to color-correct, brighten, and conceal dark undereyes in one fell swoop. The secret’s in the formula — five out of the 10 shades are created withpeach undertones to correct discoloration, while the other five have yellow undertones to brighten up the eye area.
"10 scents inspired by 10 moments on 10 Crosby Street in NYC" is the story behind Derek Lam's new line of perfumes. It's the designer's first foray into fragrance, and we think he's done a pretty impressive job.
Derek Lam 10 Crosby Fragrances, $95 and $175, available at Sephora.
Launched by model Lindsay Ellingson, Wander Beauty is all about the on-the-go beauty buff. This dual-ended lipstick includes a neutral side for the day, and when the sun starts to set — or, when you're looking for a bolder hue — you can flip it over for a pop of color.
Wander Beauty Dual-Ended Lipstick, $30, available March 1 at Sephora.
What girl doesn't like options? This multitasking product is a highlighter and a blush in one. The pink side can even double as a lip product if you're in a crunch.
Wander Beauty On-the-Glow Blush, $42, available March 1 at Sephora.
The Kardashians' go-to hair guru Jen Atkin is the mastermind behind the new brand Ouai, and if the numerous celebrity endorsements — as well as our own editor stamp of approval— are any indication, it's definitely worth your bills.
Ouai Treatment Masque, $32, available March 4 at Sephora.
Tarte's new Rainforest of the Sea collection, comprised of both makeup and skin-care products, includes skin-favorable ingredients like algae extract and antioxidants to help you look your best. The brand's new water-based foundation is formulated with SPF, and will stay put even in the hottest of temps. Just ask our beauty assistant Mi-Anne Chan, who tested the product in Hawaii.
Tarte Rainforest of the Sea Water Foundation Broad Spectrum SPF 15, $39, available February 29 at Sephora.
As the name suggests, this hydrating, gel-like moisturizer will give your skin a hefty dose of H2O.
Tarte Rainforest of the Sea Moisturizer, $46, available February 29 at Sephora.
This leave-in treatment came out on top in our first annual beauty awards, beating out the competition in the "most versatile styling product" category. If it can pass the test of our beauty die-hard judges, you know it's got to be good.
Reverie Milk Anti-Frizz Leave-In Nourishing Treatment, $42, available at Sephora.
If you haven't heard, Milk Makeup is the latest beauty launch for cool girls everywhere. The collection includes stunners like this lip marker, alongside other skin, hair, and makeup goodies (blotting papers that double as rolling papers, anyone?). Read all about it here.
Milk Makeup Lip Marker, $20, available at Sephora.
Get all of the benefits of apple-cider vinegar (and boy, are there a ton) with this naturally derived hair rinse.
dpHUE Apple Cider Vinegar Hair Rinse, $35, available March 1 at Sephora.
You can layer these four highlighter shades or wear them separately, depending on your desired amount of glow.
Anastasia Beverly Hills Glow Kit, $45, available March 1 at Sephora.
Sundial is making history by relaunching beauty pioneer Madam C.J. Walker's hair-care products. A key player is everyone's fave ingredient coconut oil, which you can use to moisturize curls and nourish the scalp.
Madam C.J. Walker Beauty Culture Coconut & Moringa Oil, $26, available March 4 at Sephora.
This lightweight serum-slash-essence will help protect your visage against everyday damage, leaving you with vibrant, healthy skin.
BareMinerals SkinLongevity Vital Power Infusion Serum, $48, available at Sephora.
Give your hair a chance to restart itself and recover from the cold weather by slapping on this deep treatment from StriVectin. Need pointers on how to get the most out of the product? We've got you covered.
StriVectin Hair Ultimate Restore Deep Repair Mask, $39, available at Sephora.
If we're going to be applying a lotion by the name of "Bum Bum Cream," we definitely want it to come from Brazil.
Sol de Janeiro Bum Bum Cream, $45, available March 1 at Sephora.
Get the gently textured, just-hopped-out-of-the-ocean feel (without all the saltwater damage) with this sea-salt concoction from Lavett & Chin.
Lavett & Chin Sea Salt Texturizing Mist, $25, available April 12 at Sephora.
Not to be mistaken for a telephone cord (wait, remember those?), this hair tie will not only leave your hair dent-free post-ponytail but help prevent split ends.
Invisibobble Traceless Hair Ring, $8, available at Sephora.
This new fine, loose powder from Kevyn Aucoin will leave your skin feeling silky-soft to the touch.
Kevyn Aucoin The Gossamer Powder, $72, available April 5 at Sephora.
Add this highlighter to your cheekbones, browbones, and the inner corners of your eyes for a dewy, subtle glow that won't quit.
Ilia Illuminator, $34, available March 22 at Sephora.
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