If you ask me, the best thing about the Super Bowl is a tie between the commercials and the food. (What can I say, I really love those Budweiser puppy commercials.) Taco Bell seems to agree — or it's just banking on the fact that the entire country is watching — because the fast food chain just launched a brand-new menu item during the game's first quarter.
Taco Bell teased the item last week, allowing customers to pre-order and try it over the weekend without knowing what it was. According to Adweek, over 40,000 people blindly ordered the new offering. Taco Bell also promoted the rollout via its "biggest Snapchat story, ever," hiring performers across the country to entertain fans at different store locations. And now, thanks to the commercial — which claimed the new offering will be bigger than man buns and football itself — we can stop wondering. Taco Bell is officially rolling out the Quesalupa. We don't have much information yet, other than the name and a shot of the Quesalupa being pulled apart (see the video, above), but it looks to be a very cheesy cross between a quesadilla and a the chain's Chalupa. Based on Taco Bell's marketing efforts, we're guessing the brand hopes that the Quesalupa will be the next Doritos Locos Taco. And if you're curious as to what exactly a Quesalupa tastes like, you won't have to wait long. The latest hybrid menu addition will be available nationwide starting tomorrow.
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Taco Bell teased the item last week, allowing customers to pre-order and try it over the weekend without knowing what it was. According to Adweek, over 40,000 people blindly ordered the new offering. Taco Bell also promoted the rollout via its "biggest Snapchat story, ever," hiring performers across the country to entertain fans at different store locations.
Like what you see? How about some more R29 goodness, right here?
There's A Restaurant Selling A $75,000 Valentine's Day Dessert
The Best Places To Eat On The Lower East Side
Why Is The Internet Obsessed With What This Woman Eats?