Yes friends, it's finally happened: Urban Decay has lost its damn mind. Yesterday, we got what is probably the most amazing and certifiably cray delivery ever to have graced our offices (and that's including the dancing Webby dinosaur and the male model dressed in farmer's overalls — both long stories for another time). What, pray tell, made us doubt the brand's tenuous grasp on reality? The fact that it's replaced its ENTIRE lipstick collection. Every last one of them.
That's right — all existing UD lipsticks are going bye-bye. Stop hyperventilating and take some deep breaths, please — you don't have to bid farewell to your beloved Matte Revolution. The new Vice (that's what the inclusive collection is now called) takes all of the existing lipstick shades (including some discontinued ones, some limited-edition selects, and some brand-new ones) and repackages, reformulates, and reintroduces them to the world.
The formulas feature an "unbelievable laydown of color"; a butter blend to condition; antioxidant vitamins C and E; a non-dragging application; long-lasting moisture; and softness thanks to aloe vera, avocado, babassu, and jojoba oils. The shades span the gamut of finishes: Mega Matte, Comfort Matte, Cream, Metallized, Sheer, and Sheer Shimmer.
That packaging we were talking about? It fits in perfectly with UD's whole "beauty with an edge" ethos, and then some. Vice is a throwback to the brand's OG lipstick case — the shotgun shell, for you hardcore fans — but modernizes it with a gunmetal case and a gold base featuring an embossed UD logo. When you're digging around in your makeup drawer/purse/coat pocket/fanny pack (no judgment), this rounded, compact shape makes it infinitely easier to identify and whip out for emergency lip-painting.
About those shades, there are 100 of them. Not around, not close to, not basically: There are 100 lipstick colors launching at one time, in a veritable flood of pigment, to the shelves and websites of UD retailers (Sephora, Ulta Beauty, Macy's, Beauty.com) and UrbanDecay.com (duh). And 74 of those hues are brand-new. Just wait, there's more. Because apparently, 100 lipsticks wasn't enough, you've also got 50 redesigned lip pencils coming your way.
The sheer amount of choices presented here is staggering. We each spent a good 20 minutes agonizing over which shades we wanted to try out. If you're completely at a loss, UD founder Wende Zomnir says her must-haves include Pandemonium, Rock Steady, 714, Big Bang, Firebird, Menace, Naked, Backtalk, Conspiracy, and Disturbed. And, good news for anyone who missed some of the limited-edition collections from previous years: Nine of them will be coming back, including — to our delight — Mrs. Mia Wallace from that on-point Pulp Fiction homage that debuted way back in 2014.
Now for the bad news: It doesn't launch until June 5. Wah. But that gives you just enough time to thoroughly review the offerings (you know there are going to be swatches galore all over YouTube five minutes from now) and decide where you want to drop your cash: $17 a tube, to be exact. Are you going to restock an existing favorite, branch out with something new, or stroll down memory lane with a classic? You've got some time, little lambs, but better start doing your homework lest you freeze up when they all drop.
To whet your appetite, here is a handful of the new colors — and resurrected ones — for you to peruse. Do us a favor, though, and wipe the drool off your mouth before you start clicking.
The pink undertones in this scarlet shade give it just the right balance of classic and trendy.
Urban Decay Vice Lipstick in Psycho, $17, available June 5 at Urban Decay.
What's that you say? You wish you could somehow transform the glitter bomb that is Heavy Metal liquid liner onto your lips? Of course you do, which is why Bobby Dazzle — inspired by the Distortion shimmer — should be right up your sparkle-loving alley.
Urban Decay Vice Lipstick in Bobby Dazzle, $17, available June 5 at Urban Decay.
Here's where things get tricky: Each store is going to have 100 shades total. Sephora, special little snowflake that it is, will be getting 80 shades from the main collection plus 20 additional ones, made just for the retailer. So if you want to get really technical, there are actually 120 colors total. Did your brain explode yet? We hope not, because you need to fully grasp just how gorgeous this pinky violet is.
Urban Decay Vice Lipstick in TMI, $17, available June 5 at Sephora.
Not going to lie: We had to Urban Dictionary this one.
Urban Decay Vice Lipstick in Gubby, $17, available June 5 at Urban Decay.
Another Sephora exclusive, this metallic green takes both its name and its hue from a 24/7 Eye Pencil. Gimme gimme.
Urban Decay Vice Lipstick in Junkie, $17, available June 5 at Sephora.
Any self-respecting UD-aholic knows Gash — the cult-classic shade that was discontinued and caused immediate and paralyzing mourning from customers, then reborn as a limited, online-only Revolution hue. If you were one of those many, many heartbroken souls, you'll be psyched to know that not only is Gash back, but it's here to stay — for good this time.
Urban Decay Vice Lipstick in Gash, $17, available June 5 at Urban Decay.
You might recognize Frenemy from the Revolution Lip Gloss by the same name. And, like that lacquer, it packs a pretty mean pink punch.
Urban Decay Vice Lipstick in Frenemy, $17, available June 5 at Urban Decay.
We can't think of a better name for this blacker-than-black, obsidian-like bullet of perfection. That it's named after Urban's best-selling mascara is just icing on the Brooklyn Blackout cake. Mmm, cake.
Urban Decay Vice Lipstick in Perversion, $17, available June 5 at Urban Decay.
Fun fact about these next two Sephora-only shades: Founder Wende Zomnir's sons are named Cruz...
Urban Decay Vice Lipstick in Cruz, $17, available June 5 at Sephora.
...and Crash.
Urban Decay Vice Lipstick in Crash, $17, available June 5 at Sephora.
If you missed this limited-edition red from the Pulp Fiction collection, now's your chance to get your adrenaline-fueled hands on it.
Urban Decay Vice Lipstick in Mrs. Mia Wallace, $17, available June 5 at Urban Decay.
When you're tired of Perversion but want to keep kickin' it with the cool shades, try this navy blue.
Urban Decay Vice Lipstick in Heroine, $17, available June 5 at Urban Decay.
The Metallized shades in Vice are crazy-good. Case in point: this grayed-out brown.
Urban Decay Vice Lipstick in Studded, $17, available June 5 at Urban Decay.
Can you have too many hot-pink lipsticks? We're going to go with no.
Urban Decay Vice Lipstick in Phone Call, $17, available June 5 at Urban Decay.
Be ready to drop quite a few f-bombs (as in, "Fuck, yeah!) when this sheer baby slip-slides across your pout.
Urban Decay Vice Lipstick in Sheer F-Bomb, $17, available June 5 at Urban Decay.
No lie, almost the entire R29 beauty team has this lip color and wears it on the regular — there is a lipstick-twinning day at least twice a month. You can see why when you take a gander at how spot-on this '90s inspired hue is.
Urban Decay Vice Lipstick in 1993, $17, available June 5 at Urban Decay.
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