Shortly after Kylie Jenner's Lip Kit broke the internet (and a flood of copycats followed), the lip queen has promptly decided to change directions. Sorry matte-lip lovers, it's now apparently all about the gloss.
Jenner, who had hinted at expanding her makeup empire before, just announced a new line of lip glosses with — get this — a motion-picture trailer. (Oh, Kylie.) The film, which feels like a mashup of Rihanna's "BBHMM" and Britney Spears' Crossroads, depicts a band of women kicking ass and getting money. Wearing thick, gooey, 2006-reminiscent lip gloss, of course.
Kylie made the announcement via a tweet from @KylieCosmetics: "GLOSSES VIDEO OUT NOW." Another clue? A snap King Kylie posted last night, along with the date "4/1."
As of now, the video (directed by Colin Tilley) has fewer than 20,000 views — although we're sure that will change soon. From the looks of it, the glosses come in three shades of nude (all the better for fuller-looking lips) and launch tomorrow. Here's a first look from Jenner's Snapchat channel:
![KyleEmbed1]()
Photo: Courtesy of Kylie Jenner's Snapchat
![KylieEmbedFinal]()
Photo: Courtesy of Kylie Jenner's Snapchat
And a sneak peek from the Kylie Cosmetics Instagram.
We expect them to fly fast. But a major comeback for gloss? That could have more staying power. After months of super-mattes, it's about time.
Like what you see? How about some more R29 goodness, right here?
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Jenner, who had hinted at expanding her makeup empire before, just announced a new line of lip glosses with — get this — a motion-picture trailer. (Oh, Kylie.) The film, which feels like a mashup of Rihanna's "BBHMM" and Britney Spears' Crossroads, depicts a band of women kicking ass and getting money. Wearing thick, gooey, 2006-reminiscent lip gloss, of course.
Kylie made the announcement via a tweet from @KylieCosmetics: "GLOSSES VIDEO OUT NOW." Another clue? A snap King Kylie posted last night, along with the date "4/1."
4/1 pic.twitter.com/Rm9nEawKs9
— KYLIE COSMETICS (@kyliecosmetics) March 31, 2016
As of now, the video (directed by Colin Tilley) has fewer than 20,000 views — although we're sure that will change soon. From the looks of it, the glosses come in three shades of nude (all the better for fuller-looking lips) and launch tomorrow. Here's a first look from Jenner's Snapchat channel:
Photo: Courtesy of Kylie Jenner's Snapchat
Photo: Courtesy of Kylie Jenner's SnapchatAnd a sneak peek from the Kylie Cosmetics Instagram.
We expect them to fly fast. But a major comeback for gloss? That could have more staying power. After months of super-mattes, it's about time.
Like what you see? How about some more R29 goodness, right here?
24 Women Share Their Ideal Ages For Wearing Makeup
The Perfect Beauty Look To Wear Tonight
The Best BB, CC & DD Creams