Since the introduction of Urban Outfitter's Beauty Shop back in 2010, the brand has seriously stepped up its beauty game to new and impressive levels. For some, the excitement of going to the hipster standby starts to lose interest after hitting their 20s, but the beauty department has given us reason to stick around way past our post-collegiate days. According to this article from Fashionista, UO adds about 10 new beauty brands per month, which range from more mainstream lines like Carol's Daughter and Klorane to small-batch ones like Herbivore Botanicals and The Gnarly Whale. And, much to the delight of beauty lovers around the world, it's also started adding a slew of different Korean beauty brands to the mix.
Urban Outfitters' senior beauty buyer Laura Zaccaria told us the store is always on the hunt for the next big thing, which prompted its expansion into K-beauty. "The BB cream phenomenon really shed light on the Korean beauty industry, uncovering innovative products and formulas. Their approach to skin care in particular is so intriguing and like nothing I'd ever seen before," she said. "It raised eyebrows, which is what we're looking for."
Color us impressed. The diversity in UO's selection almost rivals that of the big names in beauty retail — except now can you pick up trendy overalls and some snail cream or Beautyblenders all in one trip.
Ahead, we rounded up some of the best beauty buys to get your hands on, ASAP (but, we'd suggest checking out the site for more because, trust us, there are a ton). While most of the beauty products are exclusively online, we're sure you won't have a problem hitting that $50 free-shipping mark.
Obsessive Compulsive Cosmetics teamed up with Urban Outfitters to launch six new Lip Tars. The richly pigmented shades range from Soy Latte (peachy bronze) to Whatever (pale green), and our personal fave, Alt Girl (seen here). Gotta love those product names.
Obsessive Compulsive Cosmetics x UO Lip Tar, $16, available at Urban Outfitters.
Milk makeup just upped the spray-on nail polish ante with its latest product. Not only has the brand launched its own version of spray-can polish in silver, copper, and white, but it's also offering fun decals for creating cool designs on the fly.
Milk Makeup Spray Nail Polish, $12, available at Urban Outfitters.
This product may look like an innocuous piece of pink fabric to the untrained beauty eye, but it's actually a miracle cloth that removes makeup in one fell swoop. One side is meant for cleansing, while the other gently exfoliates.
Makeup Eraser The Original, $20, available at Urban Outfitters.
Festival season is right around the corner, and what better way to stand out from the flower-crown-wearing, leotard-rocking crowd than with these hair tattoos?
UO Metallic Hair Tattoo Set, $10, available at Urban Outfitters.
Usually found in the Whole Foods beauty aisle, Dr. Bronner's can now be scooped up at your local UO. You can use this all-natural soap on your head, toes, and everything in between.
Dr. Bronner's Pure-Castile Large Liquid Soap, $12, available at Urban Outfitters.
If we're going to apply a lotion that goes by the name of "Bum Bum Cream," we definitely want it to come from Brazil.
Sol de Janeiro Brazilian Bum Bum Cream, $50, available at Urban Outfitters.
The Caolion Blackhead mask is the self-heating alternative to the brand's cooling counterpart. The warm temperature loosens up debris, while the active charcoal whisks it away.
Caolion Blackhead Steam Pore Pack Premium, $23, available at Urban Outfitters.
This isn't just any hair brush; it's an iconic Mason Pearson. Run the bristles through medium to thick hair to impart volume and shine.
Mason Pearson Handy Mixture Hair Brush, $150, available at Urban Outfitters.
We present to you: a luxe, modern perfume oil that's infused with real flowers. The petals are mixed with oils and vitamin E. Even if you don't use it daily, the exclusive-to-UO product is a cute addition to any vanity.
Petal Perfume Oil, $18, available at Urban Outfitters.
A staple in many a beauty editor's bag, this balm from U.K. brand Dr. Pawpaw is the only moisturizer your skin needs. We're partial to the red-tinted version, which gives lips a rosy finish.
Dr. Pawpaw Original Balm, $8, available at Urban Outfitters.
According to its description, this mini bottle of violet water is supposed to "expel negative energy wherever you are." Even if that's a tall order, a drizzle in the bath or a dab on the pulse points is certainly uplifting.
House of Intuition Violet Water, $12, available at Urban Outfitters.
For an instant, effortless glow, dot this brightening pencil on your cheekbones, the bridge of your nose, and Cupid's bow. Boom. Done.
Nyx Hydra Touch Brightener, $9, available at Urban Outfitters.
Korean beauty brands aren't that easy to come by. You might be lucky enough to find the product you want on popular e-tail sites like SokoGlam or Peach and Lily, but if they don't have what you want, you're usually SOL. Which makes the fact that Urban stocks so many popular K-beauty buys such a big deal.
This product from Mizon is formulated with snail extract, the famed ingredient the brand is known for. It helps to rejuvenate the skin while helping to clear up acne and the scars it leaves behind.
Mizon Snail Repair Intensive Ampoule, $38, available at Urban Outfitters.
Beauty powders are a new phenomenon that has started to gain momentum (we've given you a breakdown of what they are, exactly right here). This particular formula from Moon Juice includes ingredients like chamomile and stevia. It's a natural nightcap that helps promote melatonin, rocking you into a deep sleep.
Moon Juice Goodnight Dust, $55, available at Urban Outfitters.
Anastasia Beverly Hills' brow products have a cult following for a reason: They're the best of the best. And, the brand's Brow Wiz is one of its standouts. The ultra-fine pencil is great for filling in stray hairs, while the brush helps to keep them tamed.
Inspired by founder Nancy Twine's mother and grandmother, who made their own hair products, semi-new brand Briogeo is all about natural hair care. Its volumizing conditioner is free of parabens and silicones, while being infused with ingredients like ginseng, argan, and sweet-almond oil. Its organic ingredients and cruelty-free motto is not only good for your hair, but your conscience, too.
Not able to make it to the spa this season? We get it, not everybody has a couple hours to spare or a couple hundred dollars to blow. Which is where this facial steam from Fig + Yarrow comes in handy. Just add some hot water to the herbal blend, hover over it with a towel over your head, and enjoy a deep pore cleansing. Think of it as a $16 facial without leaving the comfort of your home.
This all-purpose skin cream (which has the consistency of a balm) is a cult favorite among almost every beauty insider you can think of, which is thanks to its all-natural ingredients and all-purpose benefits. Warm up the product in your hands and it quickly (gasp, like magic) turns into an oily texture that soaks right into your skin.
When we told you that there's a sheet mask for pretty much any and every part of your body, we weren't joking around. This vitamin-rich one for, as you can guess, your nails, helps to protect, repair, and prevent splitting and peeling.
I currently have the tangerine version of this hand cream sitting on my desk and I'm here to say, first-hand (ha), that this product is worth every shiny penny. It's not only moisturizing, but it smells glorious and is definitely one of the cutest beauty products I own.
Get beachy hair anywhere and in any weather with this spray from up-and-coming brand The Gnarly Whale. The vegan formula consists of grapefruit seed extract, Mediterranean sea salt, coconut oil, and aloe vera gel. That, combined with the mango scent will have you feeling like you're lying on a beach somewhere tropical. Hey, there's nothing wrong with dreaming.
Take the chillest bath of all time courtesy of these all-natural salts from brand Herbivore Botanicals. The soothing effect of the salts — which come straight from the Dead Sea, by the way — will definitely result in lots of pruning. You have been warned.
The crème de la crème of makeup sponges, there's a reason this product is coveted by makeup artists and beauty enthusiasts alike. The unique shape allows you to apply makeup in those hard-to-reach spots around your nose and eyes, while blending your makeup to a smooth, non-streaky finish.
A holistic beauty brand is something we'd expect to find at our local Whole Foods, not at Urban Outfitters. But, finding a few picks among the selection just proves how much the beauty offerings at the store have grown. This lightweight mist from Heritage Store gives your skin instant hydration.
Heritage Store Rose Petals Rosewater, $9, available at Urban Outfitters.
The Mario Badescu Drying Lotion and Cream are both formulated to help combat unwanted zits, while the Special Healing Powder fights T-Zone oiliness and congested pores.
This manuka-honey- infused eyeshadow glides on flawlessly, is rich in color, and stays put throughout the day.
There's a reason this is Japan's number-one best-selling exfoliating product. It's a gel that also exfoliates. Let that sink in for a minute. We think the 600+ five-star reviews on Amazon kind of say it all.
It's no secret that we're huge fans of Purely Perfect's Cleansing Creme and leave-in-conditioner. But, its smooth-finish product often flies under the radar. It's great for adding a final bit of shine or as a heat protectant if you're looking to straighten or blowdry your hair.
Ah, dry shampoo, a lazy and/or busy girl's best friend. We're partial to this natural dry version from Klorane, which not only absorbs excess oil and dirt, but also adds volume and texture to hair.
Klorane Dry Shampoo With Oat Milk, $20, available at Urban Outfitters.
One of France's best- selling beauty brands can now be found alongside those Jeffrey Campbell shoes you've been lusting after. Talk about killing two birds with one stone. This multi-tasking dry oil is already a cult favorite. Use it on your body — or even hair — to help you shine bright this season.
Nuxe Huile Prodigieuse Multi-Usage Dry Oil, $29, available at Urban Outfitters.
This luxe eyeshadow palette from Stila is, honestly, just really pretty to keep on your dresser and stare at if you don't end up actually using it. But, if you do, it contains 12 shades that can be mixed and matched for any eye look.
We've already called out the Kabuki brush as being one of four makeup brushes every woman needs due to its versatility. And, this F66 Tapered option from Sigma Beauty definitely falls right alongside our other must-haves. The size makes it great for base products, while the shape allows you to cover more hard-to-reach crevices of the face.
While it might not be your mother's per se, we're sure she'd want to steal this shampoo, which aids in getting you nourished and healthier hair.
If you haven't heard, gradient lips are a huge makeup trend in Korea. And, this cushion (cushion products also being all the rage there) lip gloss from Peripera is great for pulling off said look.
Say ta-ta to tangles with this (bright!) short-bristled brush from popular tool brand Tangle Teezer. Knot today, tangles.
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